- The stock price of Aurora Mobile Ltd (NASDAQ: JG) increased by over 7% pre-market today. This is why.
The stock price of Aurora Mobile Ltd (NASDAQ: JG) increased by over 7% pre-market today. Investors are responding positively to Aurora Mobile announcing that it has recently launched a mobile ad mediation platform to help developers improve monetization efficiency.
Aurora Mobile Ad Mediation Platform enables efficient monetization as it addresses developers’ challenges in advertising monetization. And Aurora Mobile Ad Mediation Platform enables one-stop SDK-based access to mainstream ad platforms such as csjplatform.com, Tencent Youlianghui, and Kuaishou, and at the same time it can also quickly access more than 70 high-return demand-side platforms (DSPs). And Aurora Mobile Ad Mediation Platform supports waterfall flow layout, bidding, waterfall flow + bidding mixed mode, allowing multiple advertising networks to fully bid and distribute traffic independently. It can effectively improve ad fill rates and help developers increase income.
Plus Aurora Mobile Ad Mediation Platform supports custom traffic stratification rules and enables traffic differentiation operations, allowing advertisers from different platforms to fully compete. And it supports different operational strategies and enables targeted traffic conversion based on user tags in terms of region, channel, age, industry, among others, to enhance monetization. The platform also fully supports main ad formats like open-screen ad, interstitial ad, and banner, and fits in various monetization scenarios of apps.
With 57.9 billion installations of its software development kits (SDKs) and a monthly active unique device base of 1.44 billion, Aurora Mobile accumulated extensive information analysis and operational experience. And at the back-end of the Aurora Mobile Ad Mediation Platform system, developers can directly compare and analyze the operating information of each ad platform. This transparent and convenient function helps developers with their operational decision-making to effectively improve monetization.
Aurora Mobile Ad Mediation Platform supports traffic hosting and traffic self-operation models and app developers can customize the ad strategies and ad platforms they target or choose a full-process hosting service. And Aurora Mobile Ad Mediation Platform provides whole-process professional services from business development to operation, making it easy for developers to improve monetization efficiency. Aurora Mobile’s experienced business development and operation teams enable refined monetization strategies based on market dynamics.
Disclaimer: This content is intended for informational purposes. Before making any investment, you should do your own analysis.
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